prefect® testing

Prefect isn't just about getting feedback on your project, it's about knowing what your customer responds to every step of the production process. Holding the belief that producers will develop stronger products by involving its target market earlier in the process, we design the tools to help you test your product's success, beginning in its research & development stage.

You submit a sample cover, logo, trailer or other creative material.

Your product prototype is place in our Prefect Test Centre™ for testing.

Paid testers review your product via a virtual shopping exercise.

You receive the compiled results and a Prefect® Score in an easy-to-read report.
Today, whether you're a small business aiming to break into your market with a new product, or an established company looking to stay ahead, we keep you tapped into your target market, through every stage of production.With real customer input, you can enhance your product, helping to increase sales and your portion of the market share.

**Test your new product for free! Learn more.***

  • Film/TV
  • Music
  • Books
  • Games
  • Food
  • Fashion
Does your marketing sell your show? Prefect's flagship solution tests any marketable film & television element at each phase of a production, from development to distribution. Use Prefect's virtual concept testing to test the level of interest in a film or television series concept, helping you green light new projects with added confidence.

For already in development projects, use Prefect's virtual movie or home theatre to maximize the appeal of your synopsis, cast, music, marketing and more.

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Does your marketing sell your show? Prefect's flagship solution tests any marketable film & television element at each phase of a production, from development to distribution. Use Prefect's virtual concept testing to test the level of interest in a film or television series concept, helping you green light new projects with added confidence.

For already in development projects, use Prefect's virtual movie or home theatre to maximize the appeal of your synopsis, cast, music, marketing and more.

Try a demo
You may not be able to judge a book by its cover, but you can certainly sell one with it. A book's cover, back cover, first few pages, and even a pen name can make or break a sale.

Use Prefect's virtual bookstore to test the appeal of your new story cover, a chapter or section, or even an unwritten concept.

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The gaming industry is a unique one, the market largely made up of devout followers to specific games and gaming companies. Gamers are particularly in tune to the logic and details of a new game or concept. Success in this market relies less on the impulsive buy, and more on word of mouth (or mouse), and effective marketing campaigns to existing customers.

Use the Prefect® Virtual Gaming Store to test a new concept, character or game and ensure it owns (or p0wns) your market.

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Snack food and beverage products are often impulsive purchases. A craving can dictate the type a consumer's preference (salty, sweet), and the attractiveness of the packaging can determine the final choice. Unsure of how your new snack food will sell? Concept testing can measure your new snack food's appeal at the point of exposure to your target market.

Use our virtual food court, vending machine and shelves to place your new product and understand if it whets your target consumer's appetite.

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Fashion, one of the more impulsive purchases, is highly visual. Catching the eye of the consumer can happen, or not happen, quickly. Designers have only a split second to impress its target audience.

Make Prefect your personal runway. Use our virtual window displays and clothing racks to reach out to Canadian fashion enthusiasts and see which of your potential designs make the cut.

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info@prefect.pro | Burlington, ON Canada | 905.730.6130