more about prefect®


Since 2009, Ontario-based company Prefect Inc. has been involved in the research and development of virtual tools to help make Canadian productions more competitive in the global film & television industry. Today, we create online simulations that allow creators of film/tv, music, books and more to test their creative, offering a more effective and more affordable alternative to traditional market research.

Prefect's core team blends years of technology solutions development and integrated marketing communications experience. Believing in the effectiveness of using consumer behaviour testing over traditional research forms, we have designed virtual concept testing centres for our clients. Our collective experience includes expertise in:

Graphic / Interactive Web Design
Integrated Marketing Communications
Instructional Design
Software Documentation

Our vision is a strong Canadian production industry, one where creators have the tools needed to compete in their market space. Our mission is to be the go-to provider of affordable, innovative, effective online concept testing software and services. Our core values include innovation, commitment, integrity, professionalism and collaboration. Our commitment is to providing an affordable, secure and reliable connection between producer and customer.

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about our viewers

Our database of professional viewers allows you to quickly assemble an objective audience to review your test material. We've asked all of the questions, giving you a demographic, geographic and psychographic audience profile of your market.

A mix of Canadian film & television, fashion, book, gaming and music enthusiasts, each Prefect Viewer (Pre-Viewer) agrees to abide by the Prefect code of conduct, ensuring your campaign's confidentiality and integrity.


Download Pre-Viewer Agreement


about our test centre

Believing that experiential testing (behavioural simulations) offers more valuable feedback than traditional surveys w When studying consumer behaviour, Prefect market testing programs utilize interactive simulations to measure consumer interest in a new product.

Each simulation is uniquely designed to isolate and test a production's marketable attributes. Testing can be done on a single attribute or on a combination of multiple attributes to see how they perform collectively.

It's all about the customer, so why not get them engaged earlier? Prefect helps businesses tap into what customers want, and create products their target market will respond to. Simply submit your creative material (e.g. sample covers, logos, show titles), and we will develop an online testing program in the Prefect Virtual Test Centre™, including an interactive, simulated shopping environment, located in our virtual mall or home.

Next, we deploy the simulation to our database of sample customers (Pre-Viewers) and collect their input. The results are compiled into a report, and a Prefect® Score is determined.



about prefect® scoring

Prefect Inc® takes client and viewer privacy very seriously and works very hard to protect it. Prefect Inc® takes the following steps to respect client privacy while collecting data from clients and viewers.

Enjoy clear, relevant, dynamic standard reporting, including basic and advanced statistics, item summaries, cross tabulation and scoring. Add on customized reports for more specific data analysis.