Shani Luke, Creative Director.

Content Design | Graphic Design | Instructional Design | Marketing Communications | Scriptwriting | Technical Writing | UX/UI | AI Writing

Shani is the owner and Creative Director of Prefect Inc. A professional writer & designer, she has over 20 years of experience developing creative & technical content for B2B/B2C companies. She's worked extensively with large enterprises and start-up companies alike, blending strategy and innovation to deliver exceptional content that cuts through the noise.

Shani's career started in early 2000, under her freelance writing/design business, Stylo Consulting. Since then her tech communications background, growing range of communications disciplines mastered, and strong network of tech professionals, have made her the ideal consultant to lead the content charge for growing Canadian SMBs.