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Welcome to prefect®.

We help creators develop customer-focused products, by connecting entrepreneurs to their audiences. We test concepts in the marketplace, brand products to stand out, and train people to deliver. From films, to software, to video games, our brains help your brains take your project to the next level.

 

Supporting creative projects from lab to shelf

We're not clingy, but we do like to help. With over 20 years of experience in creative writing and design, and a 10 year stint developing market testing solutions, we fit in anywhere you need to make a creative decision.

 

Market Testing

Cracking into the minds of those who matter most - your customers - has never been simpler. With our virtual market pre-testing services, we keep you tapped into your target market, through every stage of production.

 

Branding

With over 15 years of creative experience, we develop strong branding, marketing and advertising campaigns, across a variety of industries. We work with all shapes and sizes of business, from the one-person operation, to the major corporation.

Training

Using our IDEA™ approach to content delivery, we have perfected the formula for analyzing your current learning & development needs, and using them to create engaging, interactive eLearning training materials for your end users.

Learn more Learn more Learn more

 

 

about prefect®.

Since 2009, Ontario-based company Prefect Inc. has been involved in the research and development of virtual tools to help make Canadian productions more competitive in the global film & television industry. Today, we create online simulations that allow creators of film/tv, music, books and more to test their creative, offering a more effective and more affordable alternative to traditional market research.

 

Get Started

 

 

 

prefect® is
market testing

Film/TV | Music | Gaming | Fashion | Books

Whether you're a small business looking to break into your market, or an established company looking to stay ahead, cracking into the minds of those who matter most - your customers - has never been simpler. Test your creative material in five simple steps:

01

Submit your test material

02

Choose a virtual stage

03

Request feedback

04

Review the test results

05

Refine your test material

As a designer, we keep you tapped into your target market, through every stage of production. Take a look at all of the areas that can be tested with Prefect.

  • Film & TV
  • Music
  • Gaming
  • Fashion
  • Books

 

 

 

 

prefect® is branding
Websites | Logos/Tags | Marketing Collateral | Videos

 

With over 15 years of creative experience, we develop strong branding, marketing and advertising campaigns, across a variety of industries. We work with all shapes and sizes of business, from the one-person operation, to the major corporation.

Take a look at some of the projects we're most proud of.

 

 

 

 

prefect® is training
eLearning | Documentation

Successful companies need effective training material. Not every company can afford a full time learning & development team. Prefect can help.

With experience designing and delivering full online training solutions to major companies, we know how to talk to the right people and ask the right questions to learn your business, and produce compelling, effective learning materials, quickly and affordably.

Rely on Prefect to create rich eLearning experiences for your new client, concept, staff or product/upgrade. Contact us today for a free consultation or click here to get started now!

Fun, interactive online design
Engaging, relatable learning scenarios

Concise-yet-thorough training content
Well-paced, easy-to-follow, structured course modules

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make it prefect®
Become a Tester | Become a Client

Producers
Crack into the minds of your target audience, before you finalize your concept. Our simulations test everything from film titles to video games.

Get an instant quote on testing your concept by answering a few questions. Go back and adjust the numbers to create the testing program that best fits your budget.

Get Started
Get Started

Testers
Think surveys are boring? So do we. Prefect creates interactive, simulated shopping experiences that measure consumers' level of interest in new products. They're fast, fun, easy and you get paid to do them.

Pre-Viewers test show titles, trailers, fashion designs, video game concepts, songs and more.

If you are over 18, live in North America, and have access to a computer, we want you. Sign up below, create a Prefile, and get testing!