Welcome to Prefect® Inc.
Cracking into minds since 2009

We help creators develop customer-focused products, by connecting entrepreneurs to their audiences.We test concepts in the marketplace, brand products to stand out, and train people to deliver. From films, to software, to video games, our brains help your brains take your creative project to the next level. Contact us today to find out about our pilot project discounts for new businesses.


Market Testing

Our interactive market testing services keep you tapped into your audience, through every stage of production.



We develop strong creative for all sizes of business, from the one-person operation, to the major corporation.


Rely on Prefect to create rich eLearning experiences for your products, people and processes.


"I get branding and training, but why is market testing important?"
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about [prefect]
Supporting creative projects from lab to shelf


We're not clingy, but we do like to help. With over 20 years of experience getting into our client's heads ala creative writing and design, and 10+ year cracking into consumers' minds via virtual market testing and training solutions, we've got the creative thing down. Our collective expertise includes experience in:
  • Graphic / Interactive Web Design
  • Integrated Marketing Communications
  • Instructional Design
  • Software Documentation

Our vision is a strong Canadian production industry, one where creators have the tools needed to compete in their market space. Our mission is to be the go-to provider of affordable, innovative, effective online concept testing software and services.

Our core values include innovation, commitment, integrity, professionalism and collaboration. Our commitment is to providing an affordable, secure and reliable connection between producer and customer.




[prefect] is market testing


Whether you're a small business looking to break into your market, or an established company looking to stay ahead, cracking into the minds of those who matter most - your customers - has never been simpler.


Test your material in five easy steps:

01 | DRAFT it 02 | STAGE it 03 | TEST it 04 | REFINE it 05 | SELL it
Create mockups
of your concept.
Place images
in our virtual stage.
Select a target
audience to test.
Use the feedback to make improvements. Put your best work
into the market.


As a designer, we keep you tapped into your target market, through every stage of production. Take a look at all of the areas that can be tested with Prefect.

Get Started


[prefect] is training

Successful companies need effective training material. Not every company can afford a full time learning & development team. Prefect can help.

With experience designing and delivering full online training solutions and documentation libraries to major companies, we know how to talk to the right people and ask the right questions to learn your business, and produce compelling, effective learning materials, quickly and affordably.

Using our IDEA™ approach to content delivery (Identify, Define, Explore, Apply), we have perfected the formula for analyzing your current learning & development needs, and using them to create engaging, interactive eLearning training materials for your end users.

& documentation



Have a new product, program or process? Package it the right way, with our user-friendly, instructional guides. We work with you to create new documentation, or update your existing material.

Contact us today for a free consultation!

Get Started



[prefect] is branding


With over 15 years of creative experience, we develop strong branding, marketing and advertising campaigns, across a variety of industries. We work with all shapes and sizes of business, from the one-person operation, to the major corporation.

Be it a starter website or a full company rebrand, Prefect handles your creative project professionally, through the processes of intake, design, development, review and final delivery.

New business branding packages
from just $499


Logo & Tag Line Package

Stationery Package

Flyer & Brochure Package

Interactive Media Package

Website Package

Custom Branding Package

Need us to pick up where someone else left off? We can help with your creative project, no matter when we come in to the picture. Contact us to see how we can help you.

Get Started





make it [prefect]

Crack into the minds of your target audience, before, during, or after production. Get an instant quote on testing your concept by answering a few questions. Go back and adjust the numbers to create the testing program that best fits your budget.

As proud Canadians, we believe in promoting Canadian talent. Prefect continually seeks to partner with Canadian companies interested in mutually-beneficial collaborative opportunities.

If you are an emerging Canadian artist or entrepreneur, contact us to see how we can work together to showcase your work.


Think surveys are boring? So do we. Prefect creates interactive, simulated shopping experiences that measure consumers' level of interest in new products. They're fast, fun, easy and you get paid to do them.

Pre-Viewers test show titles, trailers, fashion designs, video game concepts, songs and more. If you are over 18, live in North America, and have access to a computer, we want you. Sign up below, create a Prefile, and get testing!

Get Started

We want to hear from you!